10 GREEK ST Soho
10 Greek Street, W1D 4DH
020 7734 4677
Sea Trout with Courgettes and Olive Tapenade brought a taste of Provence to a summer’s lunch. We decided that we wanted gelati for dessert so headed off to Gelupo in Archer St but desserts (£4-£6) looked pretty reliable and if my memory serves the salt caramel ice cream I had on a previous visit was delicious.
Arbutus in Frith St set the template for the new Soho eating. DUCKSOUP and 10 Greek St are it’s funky offspring with Jeremy Lee’s Quo Vadis being the posh rakish uncle. Robust flavours, eclectic wine and food menus served with a informal attitude are the hallmarks of this new breed of restaurants. If the economics of it work out, this new breed of chef/patrons are setting out a model that will be replicated across the country as happened with the Gastropub and that will be commodified by larger operators. Let’s see if it happens.